Mission: Through SEO and social media channels, recalibrate the external perception of the university following the Occupy Incident.
Results: Proactive engagement program that ultimately pushed the Chancellor to top page rankings following a global crisis communication issue. Additionally, increased FB engagement by approximately 30%.
UC Davis has over 300 Twitter accounts and an extensive site covering hundreds of disciplines; each needing unique keywords implemented. Our Social Media Marketing Playbook became a go-to manual to help empower individuals and departments.