Mission: Lead with earned and owned campaign, and support deeper engagement with paid in top tier countries.
Key Actions: Global public relations campaign focusing on new products and leadership to counter quarterly earnings report and company layoffs. Swift action lead to media placements in key trade publications and financial news publications which positively impacted the internal crisis.
Internally: We created a company-wide, global social marketing playbook to empower teams around the world with a consistent approach to their owned media channels.
Additionally we researched, organized and wrote:
– White Papers
– Customer Questionnaires