Kids Conserve make hip, fun, and stylish lunch totes, tiffins and sandwich kozies. Their goal is to create waste-free and reusable lunch-packing and food-storage solutions for the whole family.
Challenge: Bring awareness to the millions of pounds of waste created by school lunch programs, and inspire a new generation to do something about it.
Results: With back-to-school advertising in full swing, and the company still working on order forms and product shots, IAGmedia efficiently created press materials and secured media placements in less than two months. The opportunities jump-started the company’s sales, and with the continued marketing support, allowed the founders to focus on establishing business operations and important retail and school relationships.
The company founders were seasoned professional having previous startup experience so they were keenly aware that prioritizing would be the key to a successful launch. By creating and implementing the launch marketing and PR strategy, the founders were free to focus on product design and manufacturing until they were ready to take over marketing. A swift, turnkey approach and efficient transition helped empower this company in its first year.