COLOR KITCHEN FOODS
The Company
ColorKitchenFoods creates vibrant decorative food colors that are plant-based and free of artificial dyes. Additionally, the colors are non-GMO, gluten-free, and vegan answering to consumer food trends and the dietary restrictions of many individuals today. The brilliant mind behind the company revealed a one-woman show needing a few extra hands to get the job done. Our Start-Up Smarts package gave founder Ashley Phelps the time she needed to focus on building her manufacturing and distribution processes and us the perfect client: a great idea and innovator fueled with the passion to make a difference in the world.
Our Services
The excitement of being an entrepreneur quickly wanes when you have a to-do list longer than Santa’s. Our mission was to deliver and execute on a marketing plan that included building creative for all communication channels; drafting and distributing press releases and securing media placements; support at the Fancy Food trade show booth, and general counsel to help trouble shoot issues and ideas.
We do this often for clients and by gaining trust first we can execute in all channels while our clients stay focused on key initiatives to help grow the internal operations within their business.
Results
Color by numbers! With an overall enhanced execution from website to social media, ColorKitchenFoods increased online sales and secured new vendors. Additionally, media placements increased site traffic and provide validation for the product by key food writers, pastry chefs, and influential bloggers.
