Gilchrist & Soames® is a manufacturer of luxury amenities for hotels and resorts around the world.
Challenge: Create a unique multi-brand campaign showcasing the company’s sustainability and environmentally consciousBeeKind product line to one of the largest hotel groups in the world, Hilton.
Results: Gilchrist & Soames received a last minute opportunity to pitch it’s new BeeKind product line to a global hotel brand but the product line would need to include marketing strategy with a five year scalability program. In less than six weeks, IAGmedia created a campaign encompassing advertising and PR initiatives, brand-specific programs that could transition from sophisticated traveler to family guests, as well as strategy to grow additional line extensions within the product category. The program included an inner-company program to engage employees and inspire community involvement and greater retention.
IAGmedia researched and presented direction, strategy for the presentation, and ultimately a comprehensive pitch including creative for print and online materials, as well as in-room communication-even a kids’ club program.
