Entries by admin

What’s the Big Idea?

Like many early entrepreneurs, I was the kid with the lemonade stand or, my personal favorite, an ice cream stand at age five. My friends lined up with their imaginary cones in hand and I scooped dirt filled with Eucalyptus acorns and said “that will be ten cents please” followed up with a “ Thank […]

Creating Consumer Relationships through Social Media

The days of just setting up a Facebook fan page, Twitter account, Pinterest page, Instagram platform or Google+ business page without engaging with your consumers are over. Not only do consumers want more, they expect more.  The first thing you need to do as a start-up business (or any business just starting up a social […]